Download Beverage Industry May 2011 by Elizabeth Fuhrman PDF

By Elizabeth Fuhrman

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GOOD-LOOKING GLASS Beverage companies are using unusual primary packaging materials to differentiate themselves on the shelf and on premise. “One category specifically that we see are energy drinks and ready-to-drink teas,” says Sara Alcroft, marketing communications manager for North America at O-I, Perrysburg, Ohio. ” Overall, O-I is seeing more glass penetration across new beverage launches. “In 2010, there was a 30 percent increase in new products that were launched in glass in North America versus the previous year,” Alcroft says.

Oct. 10 to March 11, Innova states. Apple, fruit, mango and grape round out the top Àve of Áavors, according to Innova data. SWEET ALTERNATIVES Coinciding with the better-for-you beverage trend, low and no calorie sweetener options are growing. In the United States, some zero calorie as well as lower calorie beverages have incorporated Reb A since it achieved generally recognized as safe status in 2008. Reb A is derived from sweetest part of the stevia plant. World volume growth of stevia is expected to post more than a 50 percent compound annual growth rate (CAGR) from 2010 to 2015, according Euromonitor data.

In Anaheim, the plant recycles 95 percent of its waste with 5 percent going to composting or cogeneration, which is typical of the company’s plants, Teeuwen says. The Anaheim facility produces 110 million bottles of SunnyD a year on its three lines. One is dedicated to gallons, another runs assorted large sizes and the third produces small sized packages. Its gallons and large sizes run at speeds of about 100 packages a minute, Teeuwen says. Its small size line can run 800 200-ml. bottles a minute, along with producing 333-ml.

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